PROFESSIONAL DOCTORATE OF MARKETING
As a professional PhD in marketing
candidate, you will develop the capability to recognize marketing-related
problems, frame these problems into research questions, and address them in a
scholarly way.
During the program, you will review,
analyze, conduct and publish research. A series of doctoral seminars and
research methods courses, as well as participation in active research projects,
will prepare you for your research. Additionally, you will develop and hone
your teaching skills through assignments as a teaching assistant or instructor.
Each marketing PhD student will
receive a comprehensive, broad-based education in marketing concepts and
research techniques. Further, students have the ability to specialize in one of
three research domains.
- Consumer behavior
- Service strategy
- Quantitative marketing models
Applicants should declare a
specialization during the application process. By the end of their first Semester,
students will officially commit to one of these three domains.
|
PROFESSIONAL DOCTORATE OF MARKETING |
|
|
DURATION |
TWO ACADEMIC
YEARS |
|
CREDIT HOURS |
36 CREDITS |
|
SUBJECT |
CREDIT HOURS |
|
ADVANCED BUISNESS
STRATEGY |
3 |
|
LEADERSHIP AND
ORGANIZATIONAL BEHAVIOR |
3 |
|
ADVANCED
FINANCIAL MANGEMENT |
3 |
|
BRANDING STRATEGY
|
3 |
|
DECISION MAKING
PERSPECTIVES ON CONSUMER BEHAVIOR |
3 |
|
ARTIFICIAL
INTELLIGENCE FOR PERFORMANCE MARKETING |
3 |
|
DATA ANALYTICS
FOR BUSINESS DECISION MAKING |
3 |
|
INTEGRATED
MARKETING COMMUNICATIONS AND BRANDING MANAGEMENT |
3 |
|
MARKETING
MANAGEMENT AND STRATEGIES |
3 |
|
THESIS |
9 |
Registration Requirements and Necessary Documents:
1) Student's age should not be less than 20 years old and not exceed 65 years old.
2) Copy of the student's passport (if available).
3) Copy of the student's high school certificate (if available).
4) Copy of the master degree ceritifcate
5) Copy of the residence permit or national ID for the student (if available).
6) Recent personal photo of the student.
7) Student's mobile phone number.
8) Complete residential address.
9) Student's personal email address.